What is marketing automation? In a nutshell, marketing automation is the automation of business processes so that business owners can spend more time focusing on running their businesses and less time doing administrative tasks like marketing, sales, customer service, and accounting. Marketing automation refers to technology and software systems designed specifically for marketing departments to easily and automatically market over multiple channels on the internet and reduce the time spent performing repetitive tasks such as customer service, order tracking, billing, accounting, and website administration. Today, marketing automation software and systems are revolutionizing marketing departments because they enable marketers to manage all business tasks, streamline workflow, save time, and save money.
Automation is the process of controlling or managing physical processes such as manufacturing, selling, distribution, financial operations, and customer services. It is defined as the automation of tasks or activities needed for managing the organization’s resources in one direction. In today’s market, marketers use marketing automation software to automate email campaigns, website analytics, ad management, content writing, and website maintenance. In fact, marketers are now able to save thousands of hours each year by using marketing automation software. This translates into more time to focus on more important aspects of the business such as expansion and product development. Detail insights of automated marketing – active campaign.
Marketers can use marketing automation to send emails to targeted prospects, manage mailing lists, and send emails based on keywords. Marketers also use it to send direct email correspondence to leads and prospects who have requested more information. This helps marketers achieve greater success and increased profitability.